A Lucrative Digital Marketing Strategy For Your Start-up
If you travel back a couple of years to the first wave of digital transformation, you’ll see that start-ups led the way to the path we are walking on today.
So, it will not be presumptuous to say that start-ups possess the power to bring about a radical change.
But, what happens when these start-ups face digital challenges upon entry?
In fact, are there any start-ups that have crashed and burned due to negligence?
The critical areas of focus, as start-ups, are attaining generous funding, pitching their product or service to a variety of people, and climbing to the top with the others. Amidst these KRAs, digital marketing seems to take a back seat.
Here’s something that’ll prove my point!
According to a report by Statista, start-ups do not spend enough time enhancing their digital marketing strategies. Such negligence could result in poor marketing, causing the crash. Not only digital marketing but web design and SEO packages also seem to take a hit.
Given that Digital Darwinism is already making businesses run around the arena headless chickens, not investing in your digital marketing strategies could be the last thing – actually, I’d say it shouldn’t be a thing! Because at the end of the day, investing in your web design and SEO is the right way to invite organic traffic to your website.
But the question remains, How should you, as start-ups, define your digital marketing strategy? And which channel should you focus on?
Here’s a cheat-sheet!
To define your digital marketing strategy, you must first determine the buyers’ persona! It’s not as tricky as it sounds, believe me!
The buyers’ persona is a fictional character that contains all the desirable details of the perfect buyer for your product or service. Everything from location, gender, likes-and-dislikes, and much other information combine to form the persona.
Now, the buyers’ persona acts as a guide for all your digital marketing strategies. It also serves as an unpaid consultant to help you identify and solve queries a lot faster.
Through the hypothetical persona you’ve created, you’ll identify your targeted niche’s major digital channels. And that is your chance to decide the digital marketing channels.
Read on to get a detailed insight into the various digital channels for start-ups!
1) Social Media Marketing
You have to agree when I say that Social Media is mushrooming to be a multi-faceted platform.
You’ve got the option to network, pitch, advertise, and share & receive information via each of these platforms.
It is now the rule of thumb that parallel to having a website representing your brand, having a social media presence is of utmost importance. These platforms allow you to establish a personal relationship with your niche without reaching out to them personally.