Direct Response Advertising
“A Powerful Direct Response Marketing Guide that Can Literally Double or Triple the Number of New Clients Your Bring Into Your Business Online or Offline”
Timothy Little–For details on how to launch a direct response Web site or mail marketing campaign contact me by E-mail email@example.com. For free consultation e-mail the quote form at e-SiteSolutions.com or call me by phone at (989) 463-5951Part 1: Defining Direct Response
Direct Response marketing is accountable. It is advertising you can justify and track. Not only is direct response marketing measurable but it can easily be adapted to fit your advertising budget.
The heart of direct response advertising is in the planning, organizing and pricing of the marketing campaign. Small business entrepreneurs must match mailing list selection to prospect profiles and design a campaign that targets the customer. Most importantly, providing follow up service with back-end analysis, fulfillment of orders and inquiries this allows a small business to test and measure campaigns quickly and inexpensively.
A small business financial planner can than focus on the most profitable segments of a campaign. Direct response marketing is efficient its small target groups made up of the most interested prospects for a product or service.
Direct mail and direct marketing are sometimes used interchangeably. Direct marketing can be used effectively in many different media’s and is not limited to direct mail advertising. Direct marketing goes far beyond sending self contained mailers. This reality is truer online since, accumulating opt-in permission based names for e-mail promotions can be done at a fraction of the cost of bulk mail marketing campaigns. I can help you during the critical planning stages e-mail me at firstname.lastname@example.org for more information.
Direct response advertising can be used in variations to support marketing and promotional activities for driving traffic to your Web site or inquiries for a product or service
A study recently published in the Marketing section of the Wall Street Journal (December 2002.) Indicates that media spending will shift away from traditional media advertising and switch towards Internet marketing and direct mail since they appear to be more promising. “E-mail marketing is more measurable and is seen as a good value for the money as people get better customer targeting”.
The growth of direct response marketing online and off has grown tremendously over the last few years. The benefits and profit potential online has been recognized worldwide and will be the number one advertising vehicle both online and off for the following reasons.
*Patrick Barwise – London Business School management and marketing.
Benefits drive direct marketing. If you don’t already think of your marketing in terms of benefits, now is a good time to start. Direct marketing is like no other form of advertising since you have control over your message and you control everything color, design, the list, and your budget and payment options.